If you're as big of a soul cycle fan as we are, take a few minutes to read this article on the Coveteur about how SC founders, Julie Rice and Elizabeth Cutler, tapped into the market and built their incredible brand. The article talks about how they met, their initial ideas on where they wanted to take it, and expansion plans (cough, London)! They even talk about wanting to do collabs with high fashion designers!
I love reading success stories about women, especially two who have changed the way I look at working out. The growth of Soul Cycle shows no signs of slowing down and this article is a really interesting read! (Photos: The Coveteur)